HYPE MY STREAM
TURNING A ECOMMERCE INTO A REALITY SHOW ABOUT ASPIRING STREAMERS
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As 72% of gamers increasingly distrust traditional advertising, next Bank sought an authentic way to promote nextShop, its e-commerce with products for gamers. Partnering with Nobru, Brazil’s top gaming influencer, we turned a conventional campaign into a three-episode reality show about three talented streamers who needed the right support to shine—and transformed their lives.
They met their idols, received expert mentorship, underwent visual rebranding, and had their gaming rooms upgraded with nextShop gear. Iconic streamers joined to “boost” them in Challenge Streams, bringing new audiences to their channels.
With aspirational storytelling that resonated with an audience where 58% see gaming as a potential career, the series featured seamless product integration across episodes, generating product consideration and increasing nextShop conversions by over 35% in the following months.
They met their idols, received expert mentorship, underwent visual rebranding, and had their gaming rooms upgraded with nextShop gear. Iconic streamers joined to “boost” them in Challenge Streams, bringing new audiences to their channels.
With aspirational storytelling that resonated with an audience where 58% see gaming as a potential career, the series featured seamless product integration across episodes, generating product consideration and increasing nextShop conversions by over 35% in the following months.
>at 3C Gaming
as Creative Director and Senior Creative
/with Lucas Munhoz, Guto Russo, Luis Felipe, Gio Cartapatti and Paulo Aguiar
>Mavo as Video Production Company
>Heloisa Oliveira and Atilas as Directors
as Creative Director and Senior Creative
/with Lucas Munhoz, Guto Russo, Luis Felipe, Gio Cartapatti and Paulo Aguiar
>Mavo as Video Production Company
>Heloisa Oliveira and Atilas as Directors
