THE GAME
IS HERS
BRAZIL'S FIRST BIG STEP TO EMPOWER FEMALE GAMERS
︎
Despite 51.5% of Brazilian gamers being women, they're underrepresented in the competitive scene. This disparity inspired Next Bank to champion the female Gaming Arena.
In collaboration with the Valkirias Collective and CherryGumms (Streamer and CEO of Black Dragons), Next Bank envisioned a platform offering comprehensive tools for women in eSports, introducing three key initiatives: tournaments, lectures and content, and free consultations spanning various professional fields.
By the end of 2022, the project gathered:
30.7 Million Impressions
2.7 Million Tournament Viewers
R$50.000 in Prizes
135h of Consultantion with Specialists
In collaboration with the Valkirias Collective and CherryGumms (Streamer and CEO of Black Dragons), Next Bank envisioned a platform offering comprehensive tools for women in eSports, introducing three key initiatives: tournaments, lectures and content, and free consultations spanning various professional fields.
By the end of 2022, the project gathered:
30.7 Million Impressions
2.7 Million Tournament Viewers
R$50.000 in Prizes
135h of Consultantion with Specialists
Brazilian Creative Club
Bronze in Branded content
Bronze in Digital
Bronze in Branded content
Bronze in Digital
Circuit: The Game is Hers
Female championships from March to June with a R$10,000 prize pool. Featuring top streamers and opportunities for emerging talents to play alongside pro teams.
Game is Learning
A social drive promoting female inclusion in eSports through free workshops and lectures by industry experts.
Game is Community
A support network offering free online consultations with professionals in psychology, physiotherapy, and nutrition tailored for Brazil's female eSports community.
Female championships from March to June with a R$10,000 prize pool. Featuring top streamers and opportunities for emerging talents to play alongside pro teams.
Game is Learning
A social drive promoting female inclusion in eSports through free workshops and lectures by industry experts.
Game is Community
A support network offering free online consultations with professionals in psychology, physiotherapy, and nutrition tailored for Brazil's female eSports community.
︎